Primitive Entertainment


Primitive Entertainment is a leading producer of documentary feature films, television series and digital media.

With 29 years experience producing premium non-fiction content, our work has earned more than 40 awards world-wide.

Recent awards include the Grimme Online Award for Culture and Entertainment, a Webby Award for Best Individual Documentary, the SXSW Interactive award for Activism, the Toyota Earth Grand Prize at the Tokyo International Film Festival and an Emmy Nomination for Outstanding Nature Programming.


Michael McMahon
President & Executive Producer

Michael focuses on the company’s relationships with broadcasters, distributors, co-production partners, industry organizations and government agencies. Internationally, He has forged partnerships with co-producers and investors in Europe, Australia and Japan.
Michael served for 15 years as the Co-Chair of Hot Docs. He is a board member of the Toronto Chapter of the Documentary Organization of Canada, and has served as the  Documentary Producer Mentor at The Canadian Film Centre (CFC).

Kevin McMahon
Creative Director

Kevin provides creative guidance for the development and production of the company’s film and television projects. His films have won many awards and been generously received by critics. The Canadian Film Institute and Hot Docs have both held retrospectives of Kevin’s work.
He has been a mentor on programs run by Hot Docs, the National Film Board of Canada, the Canadian Film Centre, the Ontario Media Development Corporation and the Documentary Organization of Canada.

Kristina McLaughlin
Vice President, Business Affairs

Kristina runs Primitive Entertainment, overseeing all aspects of the company’s various film and television productions. Kristina has been involved in supporting the documentary community throughout her career. Generous with her knowledge, she has served as a mentor to a variety of young producers, with a focus on aiding young women entering the film business.

Felicity Justrabo
Associate Producer

Maeve Keren
Office Production Assistant